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1 television marketing
марк. телевизионный маркетинг (вид прямого маркетинга, осуществляемого через телевидение путем показа рекламы (обычно с элементами обратной связи, напр., номера телефона) или использования специальных телевизионных коммерческих каналов; эти каналы предназначены только для передачи рекламной информации, ознакомившись с которой потребитель может заказать товар, не выходя из дома)See: -
2 IOC television & marketing services SA
телевизионная и маркетинговая служба МОК
Организация, ответственная за широкий спектр задач, включая разработку и реализацию коммерческой и маркетинговой стратегий МОК. В сферу обязанностей данной организации входит проведение переговоров о предоставлении прав на вещание Игр и заключении контрактов с Всемирными партнерами, управление и поддержка Олимпийской партнерской программы и программы управления брендом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
IOC television & marketing services SA
Organization responsible for a broad portfolio, including the development and implementation of the IOC's commercial and marketing strategies. This includes the negotiation of Games broadcast rights and TOP partner contracts, the management and servicing of the TOP program and brand management.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- IOC television & marketing services SA
Англо-русский словарь нормативно-технической терминологии > IOC television & marketing services SA
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3 direct response television marketing
рекл. = direct response television 1),Англо-русский экономический словарь > direct response television marketing
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4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 direct marketing
марк. прямой маркетинг, директ-маркетинг, личный [персонализированный\] маркетинг (проведение маркетинговых исследований, продвижение и продажа товаров через создание и использование прямых связей между продавцом и потребителем; продавец или его агенты контактируют с потребителями путем личных встреч, обращений по телефону, по почте и т. д.)Syn:See:integrated direct marketing, direct marketing agency, request marketing, television marketing, direct mail marketing, catalogue marketing, telemarketing, database marketing, direct advertising, mass marketing, interactive marketing, action device, Farmer-to-Consumer Direct Marketing Act, ICC International Code of Direct Marketing, British Direct Marketing Association, Direct Marketing Association, Direct Marketing Educational Foundation, European Direct Marketing Association, Federation of European Direct Marketing, Caples award, personal sale
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прямой маркетинг: реклама товаров, направленная непосредственно на конкретных потенциальных клиентов.* * *. . Словарь экономических терминов .* * *продажа товаров непосредственно потребителям, а не розничным продавцам: выполнение заказов по почте, торговля путем прямой рассылки рекламы, «холодный про-звон», торговля по телефонным заказам, торговля путем обхода домов и т. д. -
6 direct response television
сокр. DRTV1) рекл. телемаркетинг прямого отклика (телевизионная реклама, предполагающая прямой ответ потребителя в форме бесплатного телефонного звонка или высылки заказа)Syn:2) СМИ интерактивное телевидение (включает телезрителей в игру или позволяет принять участие в обсуждении программ, напр., путем телеголосования)* * *Англо-русский экономический словарь > direct response television
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7 interactive marketing
марк. интерактивный маркетинг (прямой маркетинг, осуществляемый через интернет или интерактивное телевидение)See:* * * -
8 interactive television
СМИ, марк. интерактивное [диалоговое\] телевидение (двусторонняя связь по телефону или кабельным линиям, позволяющая абоненту запрашивать на экран своего телевизора или компьютера текстовую, графическую и иную информацию; позволяет осуществлять покупки, не выходя из дома)See:Англо-русский экономический словарь > interactive television
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9 Cable Television Administration and Marketing Society
орг.сокр. CTAM марк., амер. Административно-маркетинговая ассоциация кабельного телевидения* (профессиональное объединение менеджеров и маркетологов кабельного телевидения; образована в 1976 г.)Англо-русский экономический словарь > Cable Television Administration and Marketing Society
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10 Cable Television Administration and Marketing Society
Универсальный англо-русский словарь > Cable Television Administration and Marketing Society
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11 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 direct response
1) рекл. = direct response advertisingSee:2) прямой ответ, прямой откликSee:direct response advertising, direct response marketing, direct response promotion, direct response selling, direct response television, direct marketing 1)б) рекл., комп. (в интернет-рекламе: реакция посетителя на рекламный носитель, выражающаяся щелчком мышки на нем с последующим попаданием пользователя непосредственно на веб-сайт рекламодателя)See:* * ** * *реклама, рассчитанная на непосредственную реакцию аудитории в виде прямого обращения к рекламодателю, распространяемая письмом или по телефону -
14 advertising
1. n рекламирование, рекламаadvertising media such as newspapers and television — такие средства рекламы, как газеты и телевидение
2. n публикация объявлений3. n оплаченное объявление; рекламный анонс4. n рекламное делоСинонимический ряд:1. marketing (noun) announcing; creating advertisements; marketing; plugging; posting; proclaiming; promoting2. promotion (noun) advertisement; broadcasting; buildup; fanfare; notice; press-agentry; promotion; propaganda; publicity; puffery; pushing3. declaring (verb) advertising; announcing; annunciating; blazing; blazing abroad; blazoning; broadcasting; bruiting; bruiting about; declaring; disseminating; noising; proclaiming; promulgating; publishing; sounding; tooting; vending4. promoting (verb) advertising; boosting; build up; building up; crying; enhancing; plugging; promoting; publicising; publicizing; puffing; pushing; talk up; touting -
15 broadcasting
1. n радиовещание, трансляция; радиопередача2. n телевидение; телепередачаСинонимический ряд:1. communication (noun) advertisement; announcement; communication; declaration; message; proclamation; statement2. marketing (noun) advertising; announcing; creating advertisements; marketing; plugging; posting; proclaiming; promoting; promotion3. declaring (verb) advertising; announcing; annunciating; blazing abroad; bruiting about; declaring; proclaiming; promulgating; publishing; sounding; tooting; vending4. noising (verb) blazing; blazoning; bruiting; noising5. strewing (verb) disseminating; scattering; sowing; strewing -
16 IOC as lead partner
МОК в роли ведущего партнера
Выступая в роли ведущего партнера, МОК:
• Предоставляет фонды, системы и решения: через программу спонсорства ТОП, другие маркетинговые программы и продажу телевизионных прав, МОК может собирать и выделять значительные фонды, а также предоставлять организаторам Игр информационные системы и решения для сложных проектов (например, системы информации о результатах). Из-за имеющихся особых обязательств перед спонсорами, маркетинг-партнерами и вещателями-правообладателями, МОК должен обеспечить информирование организаторов обо всех контрактных обязательствах и их строгое выполнение.
• Реализует образовательные программы и программы поддержки: посредством программы УЗОИ и своей сети консультантов, МОК предлагает организаторам образовательные, консультационные и информационные услуги.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
IOC as lead partner
In its role as lead partner, the IOC:
• Provides funds, systems and solutions: through the TOP sponsor program, other marketing programs and the sale of television rights, the IOC is able to collect and allocate substantial funds, and provide information systems and solutions to complex projects (such as the results information systems) for the Games organizers. As there are specific commitments made to sponsors, marketing partners and rights holding broadcasters, the IOC must ensure that all contractual obligations and commitments are communicated to the organizers and strictly fulfilled.
• Delivers education and support programs: through the OGKM program and its network of advisors, the IOC offers training, advisory and information services to organizers.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > IOC as lead partner
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17 station
1) станция; пункт3) геофиз. пункт наблюдений5) устройство; блок7) горн. околоствольный двор8) ж.-д. станционные сооружения11) мор. точка пересечения шпангоута с основной линией12) устанавливать, ставить13) экол. ареал•station on stream — работающая ( насосная или компрессорная) станция на трубопроводе-
aboveground power station
-
aboveground station
-
accepting station
-
accumulator station
-
actinometric station
-
aerobraked OTV-serviced space station
-
aerodynamic broadcast station
-
aeronautical meteorological station
-
affiliated station
-
air monitoring station
-
airborne early-warning station
-
alighting station
-
anchor station
-
AOTV-serviced space station
-
array station
-
arrival station
-
assembly station
-
assembly work station
-
astronaut tended space station
-
astronaut-inhabited space station
-
atomic power station
-
attended station
-
automatic unified orbital station
-
automatic water-stage recording station
-
automatic welding station
-
auxiliary power station
-
avalanche station
-
backhaul station
-
back-to-back high-voltage direct-current converter station
-
bagging station
-
base compressor station
-
base pumping station
-
base station
-
baseline station
-
base-load power station
-
beacon station
-
beet pulp drying station
-
beet receiving station
-
beet washing station
-
benchmark station
-
block-signal station
-
boarding station
-
boiling station
-
booster station
-
broadcasting station
-
broadcast station
-
bulk flour station
-
buoy-based station
-
captain's station
-
captain station
-
car inspection station
-
cathodic protection station
-
central electric station
-
central heat supply station
-
charging station
-
check station
-
circle station
-
circulating pumping station
-
civilian-manned space station
-
clean work station
-
climatological station
-
coal-fired power station
-
coast station
-
coastal direction finding station
-
coke-screening station
-
communication relay station
-
compressor station
-
concrete coating station
-
connecting station
-
conning station
-
conservated space station
-
control radio station
-
control station
-
converter station
-
co-orbiting space stations
-
coordinate inspection station
-
cream station
-
crusher station
-
cube station
-
current-meter gaging station
-
current-meter station
-
customs station
-
data return capsule-carried space station
-
data station
-
dead station
-
deburring station
-
deconservated space station
-
dedicated milling station
-
deorbited space station
-
design station
-
destination station
-
diesel power station
-
diffusion station
-
direction and guidance radar station
-
direction-finding station
-
discharge station
-
dispatch station
-
dispatching control station
-
display station
-
distribution station
-
diversion power station
-
diversion station
-
docking station
-
drainage station
-
drift station
-
drive station
-
dry station
-
dual-keel space station
-
dual-purpose station
-
dumping station
-
early-warning radar station
-
earth station
-
earthquake-detection station
-
electric power station
-
electric station
-
electrode building station
-
engine changing station
-
engineered work station
-
engineman's station
-
enlarged space station
-
entry station
-
evaporation station
-
exposure station
-
extended duration space station
-
feed station
-
filling station
-
film take-up station
-
fish rearing station
-
fixed ship station
-
fixed station
-
fixturing station
-
flexible machining station
-
flexible space station
-
flight engineer station
-
floating diesel station
-
floating power station
-
floating station
-
floating weather station
-
fossil-fueled power station
-
free-standing pallet station
-
frontier station
-
fuel station
-
gaging station
-
gas engine compressor station
-
gas gathering station
-
gas station
-
gas-compressor station
-
gas-distributing station
-
gas-lift compressor station
-
gas-turbine power station
-
generating station
-
GEO space station
-
geothermal power station
-
grain-collecting station
-
greasing station
-
grid-connected photovoltaic station
-
ground station
-
group pumping station
-
growth station
-
guidance station
-
half-open-air hydroelectric station
-
hammer station
-
head-end station
-
heat-electric generating station
-
high altitude space station
-
high-latitude station
-
high-level station
-
high-lift pump station
-
high-power station
-
holding station
-
home station
-
homing station
-
horizontal designed space station
-
hot-metal station
-
hydraulic experimental station
-
hydroelectric power station
-
hydroelectric pumped storage power station
-
hydrological station
-
hydrometric station
-
ice lookout station
-
ice pilot station
-
ice-based station
-
impact station
-
inhabited space station
-
inland station
-
in-machine station
-
inquiry station
-
insertion station
-
inspection station
-
integrated sewing station
-
interchange station
-
interlocking station
-
intermediate station
-
international space station
-
interplanetary station
-
inverter station
-
irrigation pumping station
-
island station
-
issuing station
-
junction station
-
knitting station
-
knocking-out station
-
ladle bricking station
-
ladle preparation station
-
land station
-
landing direction-finding station
-
large-size power station
-
large power station
-
LEO space station
-
lightning direction-finding station
-
lightship station
-
line booster pump station
-
liquefied natural gas station
-
load station
-
load/unload station
-
loading station
-
local station
-
localizer station
-
logic programming station
-
long-functioning space station
-
long-term space station
-
long-term station
-
loop station
-
low-altitude space station
-
low-latitude station
-
low-lift pump station
-
lubrication station
-
machine tool station
-
machining work station
-
machining station
-
magazine station
-
magnetic station
-
magnetotelluric station
-
main pumping station
-
manned station
-
manual part control station
-
man-visited space station
-
master station
-
material handling work station
-
measuring station
-
medium-size power station
-
medium power station
-
medium-head hydroelectric station
-
melt station
-
mesonet station
-
microwave relay station
-
milk collecting station
-
mine-mouth power station
-
mixed pumped-storage station
-
mobile electric power station
-
mobile power station
-
mobile ship station
-
mobile station
-
mobile television station
-
mold lubricating station
-
monitoring station
-
moonbounce station
-
multiband station
-
multimodule space station
-
multiparameter station
-
multiple docking ports-equipped space station
-
multiple modules-docked space station
-
multiple pressurized modules space station
-
multipurpose space station
-
multisolar-panels-consisted station
-
NC control station
-
newsroom station
-
node station
-
nuclear heat-only station
-
nuclear power station
-
nuclear steam station
-
observational station
-
observation station
-
ocean weather station
-
off-line station
-
oil-burning power station
-
oil-fired power station
-
oil-gathering station
-
oil-marketing station
-
OMV-equipped space station
-
on-orbit power generation station
-
open-air hydroelectric station
-
orbital laser power station
-
orbital station
-
origin station
-
oxy-gas cutoff station
-
ozonometry station
-
package power station
-
packing station
-
pan station
-
partial-record station
-
passenger station
-
passing station
-
passive seismic station
-
payoff station
-
peak-load power station
-
pendent control station
-
periodically tended space station
-
permanent seismograph station
-
permanent space station
-
photovoltaic pumping station
-
pier-type hydroelectric station
-
pilot solar power station
-
pipe welding station
-
pipeline-up station
-
pluviometric station
-
pole-mounted station
-
postprocess gaging station
-
power station
-
precipitation station
-
primary station
-
principal station
-
probe station
-
public service power station
-
public utility power station
-
pumped-storage station
-
pumping station
-
punch station
-
purely civilian-manned space station
-
push-button pipeline pumping station
-
rack-mounted station
-
radar station
-
radio station
-
radio-beacon station
-
radio-compass station
-
radio-positioning station
-
radio-range station
-
radio-relay station
-
radiosonde station
-
rating station
-
rawinsonde receiving station
-
rawinsonde station
-
read station
-
receiving station
-
reclamation station
-
reconservated space station
-
recording station
-
rectifier station
-
reference station
-
reforwarding station
-
refrigerating station
-
refuge station
-
relay pump station
-
relay station
-
relift station
-
remote methane measurement station
-
remote monitoring station
-
remote station
-
remote tool transfer station
-
repeater station
-
representative station
-
repressuring station
-
rescue station
-
reservoired power station
-
resupply space station
-
river station
-
robot station
-
robot weather station
-
roll-welding station
-
run-of-river power station
-
run-of-river station
-
sample station
-
satellite solar power station
-
scrubbing station
-
secondary station
-
seismic station
-
seismograph station
-
seismological station
-
self-service station
-
sending station
-
sewage pumping station
-
shaft station
-
ship station
-
shipboard power station
-
ship-handling station
-
shore collection station
-
shore station
-
short-lived station
-
short-term space station
-
short-term station
-
skimming station
-
slave station
-
small-size power station
-
small power station
-
solar power station
-
solar radio station
-
solar station
-
solar-diesel hybrid power station
-
solar-powered service station
-
solid-fuel power station
-
source pump station
-
space station
-
space tug-equipped orbital station
-
space-based laser station
-
stage station
-
stationary relay station
-
steering station
-
storage power station
-
stream-gaging station
-
stuffing station
-
stunning station
-
subscriber heat supply station
-
subscriber station
-
suburban station
-
surface synoptic station
-
surveillance radar station
-
switching station
-
synoptic station
-
tank oil filling station
-
tapping station
-
telemetering station
-
telemetry station
-
television transmitting station
-
temperature-regulating station
-
terminal pump station
-
terminal station
-
terrestrial station
-
test station
-
tethered space station
-
thermal power station
-
thermal station
-
tidal power station
-
toll station
-
tool adjustment station
-
tool change station
-
tool measuring-and-adjustment station
-
tool presetting station
-
tool station
-
torch-cutting station
-
total energy power station
-
totally autonomous manned space station
-
tracker station
-
transfer pumping station
-
transfer station
-
transforming station
-
transit station
-
transmitting station
-
transport station
-
transportable earth station
-
transportable station
-
trigeneration power station
-
trim station
-
two docking ports-equipped space station
-
underground power station
-
underground station
-
unload station
-
unmanned pumping station
-
unmanned station
-
upper-air station
-
user station
-
vacuum-compressor station
-
variable-head station
-
versatile space station
-
visited space station
-
wall-mounted station
-
washing station
-
water injection pumping station
-
water monitoring station
-
water power station
-
water rating station
-
water station
-
water treatment station
-
water-balance station
-
water-pumping station
-
water-purification floating station
-
wayside station
-
weather station
-
weighing station
-
weir station
-
well test station
-
wind power station
-
windup station
-
working station
-
work station
-
workpiece preparatory station -
18 CMT
1) Общая лексика: hum. сокр. Charcot Marie Tooth, Crisis Management Team (SEIC), Corporate Translation Management2) Спорт: Custom Maps Tournament3) Военный термин: Common Maintenance Truck, Critical Mobile Target, code matching technique, coordination management team, crisis management team4) Техника: cadmium-mercury telluride, coded mask telescope, constant mesh transmission, core makeup tank, corrected mean temperature, Construction management team( Группа управления строительством) (Чайво, Сахалин)5) Сельское хозяйство: California mastitis test6) Шутливое выражение: Color Me Terrified, Country Music Trash7) Биржевой термин: Constant Maturity Treasury8) Грубое выражение: C More Trisha, Chicks Music Television9) Металлургия: Cold Metal Transfer10) Телекоммуникации: Commercial Metering Transponder11) Сокращение: Cadmium Mercury Telluride (chemical abbreviation CdHgTe), Compulsory Military Training, Counter Mine Training, Critical Military Target, controlled manufacturing technique12) Текстиль: (сокр. от " Cut, Make and Trim ")торгующая фирма, поставляющая по контракту швейной фирме весь крой изделий и необходимую фурнитуру13) Физиология: Charcot Marie Tooth14) Вычислительная техника: cassette magnetic tape, connection management, кассета с магнитной лентой, Connection ManagemenT (FDDI)15) Нефть: cement, Circumfeгential Microsonic Tool16) Сварка: холодный перенос металла18) Деловая лексика: Cut Make And Trim19) SAP. Catalogue Management Tool20) Глоссарий компании Сахалин Энерджи: construction management team21) Образование: Connecticut Mastery Test23) Должность: Certified Massage Therapist, Coach Mentor Tutor24) Программное обеспечение: Card Management Tool25) Федеральное бюро расследований: Communist Trotskyism26) Международная торговля: Creative Marketing Techniques -
19 cmt
1) Общая лексика: hum. сокр. Charcot Marie Tooth, Crisis Management Team (SEIC), Corporate Translation Management2) Спорт: Custom Maps Tournament3) Военный термин: Common Maintenance Truck, Critical Mobile Target, code matching technique, coordination management team, crisis management team4) Техника: cadmium-mercury telluride, coded mask telescope, constant mesh transmission, core makeup tank, corrected mean temperature, Construction management team( Группа управления строительством) (Чайво, Сахалин)5) Сельское хозяйство: California mastitis test6) Шутливое выражение: Color Me Terrified, Country Music Trash7) Биржевой термин: Constant Maturity Treasury8) Грубое выражение: C More Trisha, Chicks Music Television9) Металлургия: Cold Metal Transfer10) Телекоммуникации: Commercial Metering Transponder11) Сокращение: Cadmium Mercury Telluride (chemical abbreviation CdHgTe), Compulsory Military Training, Counter Mine Training, Critical Military Target, controlled manufacturing technique12) Текстиль: (сокр. от " Cut, Make and Trim ")торгующая фирма, поставляющая по контракту швейной фирме весь крой изделий и необходимую фурнитуру13) Физиология: Charcot Marie Tooth14) Вычислительная техника: cassette magnetic tape, connection management, кассета с магнитной лентой, Connection ManagemenT (FDDI)15) Нефть: cement, Circumfeгential Microsonic Tool16) Сварка: холодный перенос металла18) Деловая лексика: Cut Make And Trim19) SAP. Catalogue Management Tool20) Глоссарий компании Сахалин Энерджи: construction management team21) Образование: Connecticut Mastery Test23) Должность: Certified Massage Therapist, Coach Mentor Tutor24) Программное обеспечение: Card Management Tool25) Федеральное бюро расследований: Communist Trotskyism26) Международная торговля: Creative Marketing Techniques -
20 network
n
- agency network
- air route network
- branch network
- cable television network
- commercial network
- communications-control network
- dealer network
- distribution network
- distributive network
- local area network
- marketing network
- multicommodity network
- rail network
- railway network
- retail branch network
- road network
- route network
- sales network
- scheduling network
- skeleton network
- telecommunications network
- television network
- trading network
- transportation network
- network of agents
- network of branch offices
- network of highways
- network of offices
- network of railways
- network of services
- network of trade outletsEnglish-russian dctionary of contemporary Economics > network
- 1
- 2
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